Dan Pfieffer started working for Barack Obama in early 2007 when he was building his team to run for President. He worked for him until 2015 ultimately serving as Director of Communications for the White House.
His book is filled with anecdotes about how they responded to the propaganda machines that existed to defeat Obama's goals.
Pfieffer is one of the hosts of my favorite podcast, Pod Save America. I know he is very smart and knowledgable about politics but I didn't love his book. It was unsatisfying. Talking about life before Trump is like talking about the US before Sept. 11. Those rules no longer apply. Obama's team tried for years to negotiate and act like the opposition did not hate him personally. Hillary Clinton seemed to run on that premise as well.
Pfieffer's book became an immediate bestseller and that gives me some hope that there are lots of people like me who are spending more time on civic engagement than ever before. That said, we live under a gerrymandered congress that's supposed to be balanced by a gerrymandered presidency and, as a result, a gerrymandered supreme court. The odds are long.
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